Get average Australian’s to purchase portable contents insurance.

According to NRMA research, not having to list items to have them covered outside the home appealed very highly to Australian consumers. This campaign highlights that with the Portable Contents Option on NRMA Home Insurance, you don’t have to list your portable items that are under $10,000 to ensure they’re covered.

Bring to life the amount of portable valuables that are lost, damaged or stolen each year to trigger the need for insurance.

The key visual device used throughout the campaign was that certain items would turn into blue versions of themselves to symbolise that they have been lost, broken or stolen. The campaign brings to life NRMA Insurance research. This was exploded out in TVC, Print and Online.