Uggs keep you warm, but aren’t waterproof. Gumboots keep you dry, but aren’t cosy. People need something they can wear in winter that is both functional and fashionable.

Design and trademark waterproof luxury rainboots that are lined with 100% Australian Merino for ultimate comfort.

To launch this product we needed to test, manufacture, trademark and develop the boot. Years of groundwork, hard-work and failed samples were endured before we got to embark on the fun job of photoshoots and marketing. We then built an online store [this was before sites like Shopify and Squarespace existed]. Tackling elements like UX before it was even a ‘thing’, as well as dealing with overseas factories and exporting tariffs.

Sheepskin lined Wellington boots featuring designer patterns in mid-length and high options were the order of the day. The brand grew and received distribution in Canada, Russia and Czech Republic in the first year of trade fulfilling a need for functional footwear that tackles the cold, snowy conditions of winter and it grew from strength to strength.